Pricing & Profit Calculators
A price has to do three jobs: cover what the product cost you, pay for the business around it, and leave something over. These tools take you through that in order, whether you run a shop, sell online, or make things by hand. Each one shows its formula and worked examples, and several let you compare two options side by side before you commit.
Pick the step you are on, or work down the list for a new product.
Price a product, step by step
- Step 1 · Find your real cost
Handmade Pricing Calculator
Materials, packaging, inbound shipping and your own time. If you make the product yourself, start here.
- Step 2 · Turn cost into a price
Markup Calculator
Add a markup, or find the markup hiding in a price you already charge.
- Step 3 · Check what you keep
Profit Margin Calculator
See the same sale as a margin — the share of the price that is profit.
- Step 4 · Price for shops
Wholesale Price Calculator
Work out a wholesale price and the retail price it leads to, or work back from retail.
- Step 5 · Count the sales you need
Break-Even Calculator
How many units cover your running costs, and how many reach a profit target.
- Step 6 · Test a promotion
Discount Calculator
What a discount leaves per sale and how many extra sales it needs to pay for itself.
Guides
How to Calculate Markup
One batch of candles from receipts to a price on the label, and the mistakes that shrink a markup.
How to Calculate Profit Margin
A shop's month worked through gross, operating and net margin.
Markup vs. Margin
Why a 50% markup is a 33% margin, with a conversion table.
How to Calculate Your Break-Even Point
A coffee cart's month, from sorting costs to a daily sales target.
How to Price Handmade Items
A tote bag priced from materials and timed labour, and three formulas compared.
How to Raise Your Prices
Choosing the new price, who to tell, and wording you can copy.
eBay, Etsy or Your Own Website?
What each keeps from the same order, and how to choose where to sell.
How to Get Your Products into Shops
Choosing shops, what to send, the terms buyers ask about, and an email to copy.
Fees, tax, returns and costs
- eBay Fee Calculator — What eBay keeps from a US sale, what you receive, and the price that hits a profit target.
- VAT Calculator — Add or remove VAT so you price on the figure before tax.
- Sales Tax Calculator — Add US sales tax to a price, or see the tax in a total.
- ROI Calculator — Return on the money tied up in stock, tools or advertising.
- Cost Reduction Calculator — What a cheaper supplier or material saves, in dollars and percent.
Three numbers worth knowing by heart
- Your cost per unit, all in. Every other figure is built on it, and it is the one most often understated.
- Your gross margin. It is also the largest discount you can give before a sale loses money.
- Your break-even units per month. It turns a vague sense of "busy enough" into a target you can check.
Frequently asked questions
Which calculator should I start with?
If you make what you sell, start with the handmade pricing calculator so your time is counted. If you buy stock and resell it, start with the markup calculator. If you already have a price and want to know whether it works, go straight to the profit margin calculator.
Should I price with markup or with margin?
Use markup to build a price, because you start from a cost you know. Use margin to judge the result, because it shows what share of each sale you keep. They describe the same profit from two sides: a 100% markup is a 50% margin.
Do these tools include marketplace and card fees?
The handmade pricing calculator has a field for fees and raises the price to absorb them. For the others, add per-sale fees to your cost before you enter it. Fees charged as a percentage of the price are worked through in the advanced section of the markup and break-even pages.
Are the calculators free, and do they save my numbers?
They are free, need no account, and run in your browser. Nothing you type is stored. Several tools have a copy-link button that puts your figures into the link itself, so you can reopen or share a calculation.